"EASTERN EUROPE: ECONOMY, BUSINESS AND MANAGEMENT" № 1 (42) 2024

TITLE PAGE

CONTENTS

 

ECONOMY

Bublyk Lilia, Trofimyak Solomiia
DEVELOPMENT TRENDS OF THE TOURIST ECONOMY OF UKRAINE IN 2020–2023

Zhyvets Alla, Komlichenko Oksana, Nakonechna Victoria
DEVELOPMENT OF COGNITIVE SKILLS AND COMPETENCIES OF THE FUTURE SPECIALISTS FOR THE KNOWLEDGE ECONOMY

Kamyshnykova Evelina
THE SCOPE AND DRIVERS OF PRE-WAR MIGRATION IN UKRAINE

Moiseіenko Iryna, Morozova Yevheniia, Dronyuk Ivanna
DEVELOPMENT OF INSTITUTIONAL STRATEGY TO SUPPORT CREATIVE INDUSTRIES IN UKRAINE

Fisunenko Pavlo, Legostaev Ivan
RESEARCH OF CURRENT DEVELOPMENT ACTIVITIES CONDITIONS IN UKRAINE

Fisunenko Pavlo, Legostaev Ivan
DEVELOPERS ACTIVITIES IN UKRAINE: EXPECTATIONS OF INTERESTED PARTIES TAKING INTO ACCOUNT THE IMPACT OF CHANGES IN THE EXTERNAL ENVIRONMENT

 

FINANCE, BANKING, INSURANCE AND THE STOCK MARKET

Chubka Olha, Valko Serhiy
COMPARATIVE CHARACTERISTICS OF MILITARY BONDS AS A SOURCE OF FINANCING MILITARY NEEDS IN THE US AND UKRAINE

 

MANAGEMENT

Antoniuk Kateryna
FEATURES OF THE FORMATION OF ANTI-CRISIS MANAGEMENT OF TOURIST ENTERPRISES OF UKRAINE

Hridin Oleksandr
GENERAL TRENDS AND PROSPECTIVE DIRECTIONS OF THE DEVELOPMENT OF THE RECRUITMENT SERVICES MARKET OF UKRAINE

Dragan Olena, Vashkulat Oleksandra
CREATIVE MANAGEMENT IN COOPERATION WITH MANAGEMENT TALENT IN THE SYSTEM OF COMPETITIVENESS OF THE ENTERPRISE

Kohut Maryana, Sodoma Ruslana, Dubynetska Pavlina
USE OF OUTSOURCING TO STRENGTHEN THE COMPETITIVE POSITION OF UKRAINIAN COMPANIES ON THE GLOBAL MARKET

Komarynets Sofia
IMPROVING THE INTERACTION OF GOVERNMENT AND BUSINESS IN UKRAINE

Nazarenko Serhii, Zachosova Nataliia, Lutsenko Oleksandra
PROBLEMS OF PRESERVATION AND DEVELOPMENT OF STAFF POTENTIAL IN THE HR-MANAGEMENT SYSTEM OF THE ENTERPRISE IN WARTIME

Shtangret Andriy, Shyra Taras, Chornenka Elena
DIGITAL TRANSFORMATION OF THE ENTERPRISE: AN OBJECTIVE NEED IN THE CURRENT CONDITIONS FROM THE POSITION OF ENSURING ECONOMIC SECURITY

 

MARKETING

Grynevych Liudmyla, Mirzoiev Dzhavid
MARKETING MANAGEMENT IN THE MANAGEMENT SYSTEM OF THE COMPONENTS OF THE AGRICULTURAL ECONOMY

Zhovtiak Hanna, Serogina Daria, Pushkar Tetyana
THE PLACE OF THE EMPLOYER BRAND IN THE COMPANY

Latyshev Kostiantyn, Moloshtan Dmytro, Velihotskyi Serhii
LOGISTICS MANAGEMENT OF THE AGRICULTURAL ENTERPRISE ACTIVITIES UNDER THE CONDITIONS OF MARTIAL STATE

Nechyporenko Valentyna, Shumkova Olena, Shumkova Viktoriia
INNOVATIVE MARKETING MANAGEMENT OF COMPETITIVENESS OF SOCIALLY RESPONSIBLE ENTERPRISE PRODUCTS

Raiko Diana, Paimash Hanna, Krolivets Igor
THE EFFECTIVENESS OF USING INTERACTIVE COMMUNICATION TOOLS AND CRM SYSTEMS IN THE DIGITAL MARKETING ENVIRONMENT

 

ENTREPRENEURSHIP AND TRADE

Kobelia-Zvir Mariana, Vovchak Olha
USAID AND UKAID GRANTS FOR INCREASING THE LEVEL OF TRANSPARENCY, EFFICIENCY AND MANAGEMENT IN THE MANAGEMENT OF STATE ENTERPRISES OF UKRAINE

 

INTERNATIONAL ECONOMIC RELATIONS

Velychko Kateryna
INVESTMENT UNCERTAINTY: CHALLENGES AND OPPORTUNITIES FOR UKRAINE

Kalchenko Tymur
ECONOMIC AND INFRASTRUCTURE TRANSFORMATIONS IN THE MIDDLE EAST. THE YEMEN FACT

 

REVIEWS

Yanovska Viktoriia, Shuliarenko Svitlana, Dudnyk Yuriy
REVIEW ON THE MANUSCRIPT OF THE EDUCATIONAL PUBLICATION IN THE FORM OF A REFERENCE BOOK [Ievsieieva О.О. Types of Сharts of Аccounts: a reference book. Kharkiv: Ukrainian State University of Railway Transport, 2024]

Sanzharova N.P., Chuikova T.V.
REVIEW ON THE MANUSCRIPT OF THE EDUCATIONAL PUBLICATION IN THE FORM OF A REFERENCE BOOK [Ievsieieva О.О. Types of Сharts of Аccounts: a reference book. Kharkiv: Ukrainian State University of Railway Transport, 2024]